Behavioral analytics, without the analytics silo.
Amplitude is the enterprise benchmark for behavioral product analytics. AZ-Five covers the self-serve core of that — events, funnels, cohorts, replay, flags, experiments — and puts it on the same governed tables as your BI, quality checks and pipelines.
Where Amplitude is stronger.
A comparison you can trust has to start with what the other side does better.
- Behavioral depth at enterprise scale
- Journeys, predictive cohorts and behavioral modeling refined over years for very large product organizations.
- Enterprise integration surface
- A broad CDP and destination ecosystem, warehouse-native options, and mature enterprise account tooling.
- Analyst ecosystem
- A large community of practitioners, agencies and templates built specifically around Amplitude’s model.
Side by side.
| Capability | Amplitude | AZ-Five |
|---|---|---|
| Product analytics | Deep behavioral analytics — journeys, cohorts, predictions | Events, funnels, cohorts, replay, flags, experiments, surveys on governed tables |
| BI & dashboards | Event-centric dashboards and notebooks | Full BI over any dataset — revenue, ops, product — not just events |
| Non-product data | Events and user properties are the model | CSVs, databases, SaaS connectors and logs land as first-class Delta tables |
| Data quality | Data governance add-ons | Profiling, sixteen rule types, SLAs and pass/fail history built in |
| Orchestration | Not its domain | A visual DAG orchestrator, 28 task types, event triggers |
| ML monitoring | Not its domain | ONNX scoring, drift and performance next to the data |
| Storage | Proprietary managed store | Open Delta Lake — Parquet files you can copy out |
| Pricing model | Free tier, then event-volume tiers quoted by sales | Transparent usage pricing, unlimited seats, no feature gates |
COMPARISON CHECKED 2026-09
The fares, side by side.
Amplitude's column quotes amplitude.com/pricing as it read on the date below. AZ-Five's column is the fare table. Prices are theirs to change; if we're out of date, tell us and we'll fix it.
| Capability | Amplitude | AZ-Five |
|---|---|---|
| Free tier | 2M events a month, forever; unlimited seats; no credit card | 1M events, 5,000 replays, 1M flag requests, 5 GB storage, 100 compute minutes a month — every feature, unlimited seats, no card |
| Seats | Unlimited seats on every plan | Unlimited seats on every tier |
| Self-serve paid | Plus: starts at $0 and scales by event volume, up to 70M events | Plus $29/mo and Professional $199/mo with larger allowances and longer history; Enterprise custom, annual |
| Sales-quoted | Growth and Enterprise: custom, event-based pricing | Enterprise only: dedicated instance, SSO, DPA, SLA |
| Feature gating | Feature access varies by plan | No feature gates — experiments, replay, embeds and pipelines on Free |
| Billing unit | Events per month | Events, replays, flag requests, storage and compute per tier |
FARES AS PUBLISHED 2026-09-08 · CHECK THEIRS BEFORE DECIDING
What the network adds.
- Product and revenue on one substrate
- The funnel and the revenue dashboard read the same measure catalog, so growth numbers and finance numbers cannot quietly disagree. See the line
- Experiments with honest statistics
- Bayesian A/B tests with explicit guardrails and no multi-variant leakage, on your own events. See the line
Straight answers.
Something we got wrong about Amplitude? Tell us at hello@az-five.com and we'll fix it.
Is AZ-Five an Amplitude alternative?
For self-serve product analytics — events, funnels, cohorts, session replay, feature flags, experiments and surveys — yes. Amplitude goes deeper on enterprise behavioral modeling; AZ-Five goes wider, carrying your BI, data quality and pipelines on the same tables.
Does AZ-Five support behavioral cohorts?
Yes — behavioral and static cohorts are built in and usable as filters and targeting audiences across charts, flags and surveys.
Can it analyze data that isn’t events?
That is the point of the network: CSV uploads, database and SaaS connectors, and OTLP logs all land as governed Delta tables, queryable with SQL and the same measure catalog your dashboards use.
How does pricing compare?
Both have a real free tier with unlimited seats — Amplitude’s is 2M events a month. AZ-Five’s paid tiers are published fixed prices ($29 and $199 a month) with no feature gates; Amplitude’s Plus scales by event volume and its Growth and Enterprise plans are quoted by sales.
Try the whole network free.
Unlimited seats, every feature, no card. Bring one dataset and see whether one system beats the stitched stack.